Nostalgia: Power of the "Good Old Days"
"Sunday Morning" Takes an In-Depth Look at the Power of Recollection, (CBS) It's delicate, but potent.
In the television series "Mad-Men," advertising executive Don Draper knows all about the power of nostalgia: "it takes us to a place where we ache to go again. Don Draper is TV make-believe, but his use of nostalgia to sell a product is as on-target as it gets, says real life advertising executive George Dewey of McCann Erickson. "It's kind of shorthand to connect with people and instantly establish a rapport," Dewey tells CBS' "Sunday Morning", "Cause that's really all we're trying to do is to let people know that we understand you, and that our product fulfills the need, need you have." Read More...
Sweetheart Behind the Wheel
For Grigsby, who's logged almost a million miles behind the wheel, driving a school bus is a family tradition.
By JUDY WOODWARD BATES
As the doors swing open, a procession of students climb aboard a bus departing Fultondale (Ala.) Elementary School. Before taking his seat, one of the youngsters gives driver Sarah Grigsby a handmade paper card with the words “I Love You” scrawled above a big red heart. “Thank you, sweetie,” says Grigsby, 71, leaning forward in her seat to hug the little boy Read More...
Welcome To Idaho Candy Company
Idaho Candy Company began as a dream for T.O. Smith in his home in 1901. Mr. Smith had been a journeyman candy maker in Chicago, IL and Salt Lake City, UT before he moved to Boise, ID to help build the Dewey Palace Hotel in Nampa, ID. After finishing the hotel he found himself out of work and started making candy and selling it door to door out of shoe boxes. Not long after starting T.O. had seventeen ladies making candy in a small frame shop in the vicinity of 8th & Fort Street in Boise. Read More...
From Paperboy to University President - New Book Sends Readers Back to a Time of Innocence
The Side-Yard Superhero by Rick D. Niece, Ph.D.
NEW BOOK HELPS US DISCOVER THE SUPERHEROES IN OUR LIVES --University president shares how his childhood friend who suffered from severe cerebral palsy taught him the most valued life lessons
He couldn’t fly, and he didn’t have X-ray vision. He didn’t shoot spider webs or climb building walls. He never rescued an entire city from the grasps of a villain. In fact, this ‘superhero’ couldn’t even walk. Bernie Jones was born with severe cerebral palsy. Confined to his side yard, he experienced the outside world from the seat of his wheelchair. He never vacationed in another country or experienced other cultures; he rarely made it out of his hometown. Bernie Jones did, however, grant his childhood friend with lessons in acceptance and tolerance that even someone who traveled the world couldn’t teach. Rick D. Niece, Ph.D., President of the University of the Ozarks, recently published The Side-Yard Superhero, a memoir-style recount of his childhood friendship with Bernie Jones. “Society is fascinated with superheroes,” says Niece. “We define superheroes as those who encompass superhuman strengths and abilities. Read More...