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2 IDAHO SENIOR INDEPENDENT • DECEMBER 2022 | JANUARY 2023

A Note From Our Publisher Contents

Tell Me a Story Doodle Puzzle ..................................................3

Comics ...............................................................4

Brain Games .....................................................4
Last week I met with some advertising about how LP records are making a comeback
clients who told me we provided them the best in this age of digital music. All About Idaho ................................................5
results from all of their advertising print choices Our younger generations see the value in Home & Lifestyle ............................................8
they had invested in last year. reading the record jacket, knowing the lyrics,
They shared a funny story about how their and choosing to play an entire album—an ex- Spotlights ......................................................12
crew of employees from last summer were perience you don’t get from picking individual Crossword .....................................................14
blown away by the number of gray-haired folks tunes from the cloud. Cover Story ...................................................16
visiting their business. My guess for the New Year is that we will
When they’d asked many of those sil- see more nostalgic standards come back. I’m Health Care ....................................................18
ver-heads how they learned about the business, not talking eight tracks, but I believe we will see Caregiving ......................................................20
they were told it was from an ad in Montana additional growth in some of the traditional Fitness & Nutrition ......................................22
Senior News. products and services we grew up with, espe-
Hearing that feedback made my day. cially in Idaho and Montana. Entertainment ..............................................24
This comes as no surprise to me; however, If you see this happening, drop me a note, Travel ..............................................................27
convincing new advertisers this publication and tell the story. Let me share it with this Recreation .....................................................29
works as a marketing channel is challenging. audience. If you have a fun story about how it
Across the country marketing decision-mak- used to be and how it’s valued today, tell us. Brain Game Answers ...................................31
ers seem younger and more focused on digital It doesn’t just have to be about products,
advertising. We offer that option, too, but either. Tell us about character and kindness,
convincing a young, fresh marketing graduate which should never go out of style, but may
of the value in newspaper print ads falls on appear to be lacking in today’s digital culture.
deaf ears. On a side note, we are thankful for all of
They get that look of a Labrador tilting its our readers and advertisers. Our incredibly About Us
head, which is funny, because print is getting talented staff won another bunch of awards
better results now than ever before. from The North American Mature Publishers Our paper—published six times per year—exists to
serve and benefit our mature readers. We encourage
According to a recent News Media Alliance Association this year—Best of Show for the contribution of interesting material. Views expressed
report, 82 percent of news media consumers third year in a row, judged by the University of in editorial are not necessarily those of the publisher.
trust print ads over digital. And 75 percent of Missouri School of Journalism. Likewise, this publication does not endorse any partic-
people can recall a brand after seeing a print ad, We wish you a very healthy and happy New ular product, person, or service shown in the advertise-
ments in this paper. All copy appearing in this publication
versus 44 percent recalling a brand after seeing Year, and hope to continue the upward trend is copyright protected and may be reprinted only with
an ad online. People are also much more likely in print advertising in 2023. That would be a written permission of the publisher. © 2022-2023
to immediately respond to a print ad than they great story for our local businesses to share! To Subscribe
would digital. Visit: IdahoSeniorIndependent.com or send $20 to:
Our papers reach statewide in Idaho and 1985 McMannamy Draw, Kalispell, MT 59901
Montana, and the audience we serve still reads. Contribute
Many readers do not have or want computers,
and many only have smart phones because Readers are encouraged to submit letters, poems,
stories, jokes, and interesting photos to be considered for
their carriers force them buy the latest “g.” publication. Deadline for next issue is January 15, 2023.
Don’t get me wrong. I find new technology Please send materials to our editor, Nann Parrett, at:
helpful. But shunning print is not the answer to [email protected]
reaching this vital 50+ demographic. Think, too, Robert Hunt
Publisher
Our Staff Contributors
G.M. / Art Director
Jonathan Rimmel Alzheimer’s Association
Victory Block
About Our Staff Writers Managing Editor Julie Fink-Brantley
Ed Lahey
Nann Parrett
Amy Laundrie
Jim Miller
CFO / COO
Janet Hunt
Shelby Alton moved to Montana 50 years Aaron Parrett, author and musician, is a
ago, bringing her cookbooks and recipes. professor at the University of Providence. Publisher
Retired from restaurant work as a cook, He runs a vintage print shop, the Robert Hunt
bartender, and bookkeper, she loves to Territorial Press, in Helena.
cook and develop new recipes.
Dianna Troyer is a freelance writer based Get in Touch
Debbie Burke is the award-winning in Pocatello, Idaho. She enjoys family Mailing ..................1985 McMannamy Draw
author of the Tawny Lindholm Series and friends, skiing, riding horses, and Kalispell, MT 59901
of “Thrillers with a Heart.” debbie- hiking. Phone ....................208-318-0310 or 866-360-5683
burkewriter.com. Web ........................idahoseniorindependent.com
Suzanne Waring is interested in Email [email protected]
Montanans and their communities keeps
Holly Endersby has been an award-win-
ning outdoor writer for 25 years. She and is always looking for topics to research Like us on Facebook
enjoys horse packing, fishing, hunting, in old newspapers, books, and personal @IdahoSeniorIndependent
snow and water sports, yoga, and hiking. interviews.

Kathleen Mulroy is a freelance writer
specializing in grant proposals for non-
profits. She’s a former educator and
childhood literacy program director.